Scripps Networks International, the leading global developers and broadcasters of lifestyle programming, announced the agreement with Vipnet today. The deal also includes expanding Scripps’ Travel Network to Vipnet.
Food Network includes programming such as the Barefoot Contesssa, Unique Sweets, Diners, Drive-In’s & Dives, Siba’s Table, Charly’s Cake Angels and Reza’s African Kitchen. Food Network will be fully localised in 2014.
Travel Channel is broadcast in SD and already fully localised in Croatia. Travel Channel’s flagship programs include Bizarre Foods America and International House Hunters. The launch with Vipnet builds upon Travel Channel’s existing presence in the market where the channel has been broadcast since 2006.
“As Scripps Networks International continues its distribution expansion by widening the reach for Travel Channel, it’s fantastic to see Food Network entering this key European territory. We are confident that Croatian audiences will further enjoy Scripps’ great range of original and acquired content watching Food Network and Travel Channel,” said Jon Sichel, Managing Director, Scripps Networks, UK & EMEA.
“We are particularly pleased that we are the first to enrich our offer with these two popular TV channels on the Croatian television market,” said Adrian Ježina, member of Vipnet’s Management Board.
Scripps Networks International operates Food Network and Travel Channel in Asia, the United Kingdom, Europe, the Middle East and Africa (EMEA), as well as the Asian Food Channel in Asia and Fine Living Network across EMEA. Scripps’ international business also has a significant presence in Canada, which includes HGTV Canada, DIY Network Canada and Food Network Canada.
Popular lifestyle channel Fine Living, also within the Scripps Networks International portfolio, has been broadcast in Croatia since 2010 and is currently carried on four platforms throughout Croatia. Fine Living’s signature programming line-up provides viewers with an inspiring mix of modern living and design entertainment shows that offer fun, fresh ideas for every corner of life.